No story permeated American life more in 2024 than the presidential election.
Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company’s marketing strategy.
During the run-up to the election, some advertisers wanted nothing to do with the divisive headlines and contentious social content that often accompanied it.
Around a quarter of marketers said they know of specific advertising campaigns and marketing initiatives that brands decided to postpone until after the election was over, according to an online poll of ADWEEK readers that ran from Dec. 17 through Dec. 20.
Among the more than 350 survey participants, about two-thirds of respondents indicated they worked for either a brand, media company, or advertising agency.
As for another political topic that received much attention in 2024, the majority of marketers (59%) disapprove of the many companies that rolled back their diversity, equity, and inclusion (DEI) initiatives this year.
In total, 80% of ADWEEK readers believe it’s important for brands to feature diverse people in their advertising campaigns.
More marketers also believe brands should feature more diverse people compared to those who think brands should include fewer.
