These Pride collections benefit the queer community.
Pride Merch that supports LGBTQ+ community
photos courtesy: Gaddies; Brooklinen; Eyebuydirect
Pride Merch that supports LGBTQ+ community.
Are you ready for Pride?
It’s June, which means that it’s officially Pride Month! This is a time when people in the LGBTQ+ community — and allies! — come together to celebrate what makes us special, what connects us, and to support one another through challenging times. Oh, and to party a little bit, of course.
Pride Month also means that new Pride products and Pride collections are coming to both in-person and online retailers. Some companies release Pride products that do nothing more than virtue-signal that the company is an “ally” to the community. Thankfully, there are also other companies — some of which are even queer-owned — launching brand-new Pride collections that do end up donating to queer charities and organizations. In other words, selling merch that actually improves the lives of people in our community.
Donald Trump’s win in the 2024 presidential election has prompted many companies to roll back DEI (diversity, equity, and inclusion) initiatives. In some cases, Pride collections were included in those initiatives that have been scaled back.
So, if you’re looking for Pride Month merch, Pride collections, and/or products that actually give back to the LGBTQ+ community — here’s a list of companies you should check out!
Glow
Glow Recipe bottles of moisturizer
Glow Recipe
Bottles of Glow Recipe moisturizer including the new Glow with Pride Pink Juice Moisturizer.
Skincare brand Glow Recipe has teamed up with the Human Rights Campaign this year with its limited edition refillable Glow with Pride Pink Juice Moisturizer. This rainbow-colored bottle of moisturizer is available for $40. Glow Recipe has made a donation to the Human Rights Campaign.
MAC
Kim Petras for MAC Cosmetics VIVA GLAM lipglass
MAC Cosmetics
Pop singer Kim Petras holding MAC VIVA GLAM lipglass in her mouth.
In time for Pride, MAC is launching its VIVA GLAM Lipglass, co-created with Grammy-winning pop star Kim Petras. MAC is making one of its largest Pride donations ever, donating $1 million in addition to 100 percent of VIVA KIMmitment Lipglass proceeds to LGBTQ+ charities, including The Trevor Project, Hetrick-Martin Institute, and It Gets Better.
Gaddies
Two gay men wearing Gaddies merchandise
Gaddies
Two gay men standing with each other wearing clothing that says “Gaddies” and “Gaddy.”
Gaddies is a gay-dad-owned lifestyle brand that always partners with LGBTQ+ organizations, but is stepping it up even more this Pride season. This year, in honor of Father’s Day and Pride Month, Gaddies is launching a campaign that runs from May 13 to June 15 that includes 20 percent off all orders (with code GWK20) and a donation of a significant portion of profits to the GWK Academy. GWK Academy is a non-profit that offers education, resources, inspiration, and surrogacy-related discounts to LGBTQ+ people who are looking into becoming parents.
Brooklinen
Brooklinen Pride towel
Brooklinen
A Brooklinen Pride Stripe Beach Towel on the ground with sunglasses, books, and shoes.
Brooklinen is back with its Pride Stripe Beach Towel, perfectly timed for summer beach and pool parties. The 34″ by 70″ towel not only shows off your LGBTQ+ pride, but 100 percent of June proceeds from sales of the towel go to The Center, a safe and affirming community center for LGBTQ+ New Yorkers.
Woxer
models wearing black Woxer bras and underwear
Woxer
A group of diverse models wear black Woxer bras and underwear.
LGBTQ-founded underwear and swim brand Woxer has teamed up with queer designer Desyree Nicole for its new Pride collection.
Break Free
Break Free plant-based candy bars
Break Free
A bunch of Break Free vegan candy bars.
Founded by Chef Fee, this queer-owned brand is committed to offering employment to people regardless of their history in the criminal justice system. It sells plant-based candy bars that reimagine classic candies as vegan and gluten-free favorites.
Knockaround
Knockaround Pride sunglasses
Knockaround
Knockaround Pride sunglasses.
Knockaround, a San Diego-based eyewear brand, is teaming up with The Trevor Project once again with its 2025 Pride Collection. Through the end of 2025, $5 from every pair of sunglasses or towel purchased from the Pride collection, up to $50k, will be donated to The Trevor Project.
Drink Gems
Drink Gems
Drink Gems
Drink Gems Love Is Love Pride Edition.
Drink Gems are a perfect product for anyone looking to add the spirit of unity, acceptance, and love to their drinks. Fifty percent of the proceeds from purchases of the 2025 Pride Edition Love is Love gems will go to The Trevor Project.
Eyebuydirect
Eyebuydirect Pride Collection
Eyebuydirect
Three women smiling and wearing Eyebuydirect Pride Collection sunglasses.
Eyebuydirect is once again partnering with The Trevor Project this year for Pride. Since 2020, the company has donated over $230,000 to The Trevor Project. This year, from May 12 through June 30, 100 percent of the proceeds from the rainbow and colorful Pride Collection, up to $25,000, will be donated to the cause.
