Network TodayNetwork Today
    What's Hot

    Victor LaValle’s Latest Mixes Horror With a History of the West

    March 26, 2023

    Biden declares ‘major disaster’ in Mississippi, orders federal aid following deadly tornadoes

    March 26, 2023

    Putin Says He Could Put Tactical Nuclear Weapons in Belarus by Summer

    March 26, 2023
    Facebook Twitter Instagram
    • About
    • Privacy Policy
    • Terms
    • Contact
    Facebook Twitter Instagram
    Sunday, March 26
    Network TodayNetwork Today
    • Home
    • News
    • Politics
    • Business
    • Energy
    • Technology
    • Health
    • Lifestyle
    • Sports
    Network TodayNetwork Today
    Home » Can Hugo Boss Actually Be Cool?

    Can Hugo Boss Actually Be Cool?

    January 27, 20222 Mins Read Business
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email Reddit
    Share
    Facebook Twitter LinkedIn Pinterest Email

    “You could hike a mountain in this,” Mr. Grieder proclaimed, saying sales of suits for the brand recovered last summer, in tandem with scaled-back lockdown measures across the world. “People wanted to get dressed up and go to restaurants.”

    (The “suit of tomorrow” will arrive in stores in “late January.”)

    There are still some classic Hugo Boss elements amid these new clothes: European tailoring, preppy, billowy button-downs. (Mr. Grieder does not want to alienate the brand’s existing customers, who may find the new look somewhat startling.) But there are some forward-looking elements too. One standout comes from the Boss line, in the form of an oversize long-sleeve button-down-and-shorts set, available in an on-trend burnt orange. And women’s lounge shorts have the voluminous proportions of basketball shorts, flirting with androgyny.

    Why is Mr. Grieder so convinced this is the way forward? Because, he said, he had a secret weapon: Gen Zers themselves.

    Throughout the overhaul, Boss hired teenagers to work as consultants and assist on photo shoots. “Gen Zers are a rare commodity,” said Miah Sullivan, who oversees marketing and communications at Boss and is herself a millennial — though perhaps what is more true is that Gen Zers who want to engage with big brand executives on the subject of suiting are a rare commodity.

    “I go to this Gen Z consultant — he has an agency, he’s 17, and a complete boss — and he gives me advice on how to execute, how to augment, how to change,” Ms. Sullivan said.

    Sometimes the consultant, whom Ms. Sullivan declined to name, also helped the brand find other consultants.

    “It’s actually hard to find Gen Z on LinkedIn,” Ms. Sullivan said. “They’re on TikTok.”

    Whether they will also be in Boss while on TikTok is now the question.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Esther Perel’s Business Is Your Business

    March 26, 2023

    President Is Ousted in United Auto Workers Election

    March 25, 2023

    Germany and E.U. Agree to Exception in Planned Ban on Combustion Engines

    March 25, 2023

    The Banking Industry’s Go-to Crisis Adviser

    March 25, 2023

    When Your Career, and Retirement, Are the Family’s Business

    March 25, 2023

    I Took Over My Father’s Finances at 25. The Lessons Were Hard-Won.

    March 25, 2023
    Trending

    Victor LaValle’s Latest Mixes Horror With a History of the West

    March 26, 2023

    Biden declares ‘major disaster’ in Mississippi, orders federal aid following deadly tornadoes

    March 26, 2023

    Putin Says He Could Put Tactical Nuclear Weapons in Belarus by Summer

    March 26, 2023

    What Evan Mock Wore to His Kombucha Party

    March 26, 2023
    Latest News

    Hawaii to make universal preschool available for children ages 3 to 4 within 10 years

    January 18, 2023

    Stafford, Beckham Get Playoff Vindication in Rams Win

    January 18, 2022

    With an ‘Othello’ of His Own, a Director Comes Full Circle

    November 29, 2022

    Former Rusal chief launches London’s first mining Spac

    October 6, 2022

    Ashli Babbitt’s mother arrested by Capitol Police during Jan. 6 protest

    January 7, 2023

    Amanda Serrano and Katie Taylor Are Ready to Box Their Way Into History

    April 30, 2022

    Network Today is one of the biggest English news portal, we provide the latest news from all around the world.

    We're social. Connect with us:

    Facebook Twitter Instagram Pinterest YouTube
    Recent

    Victor LaValle’s Latest Mixes Horror With a History of the West

    March 26, 2023

    Biden declares ‘major disaster’ in Mississippi, orders federal aid following deadly tornadoes

    March 26, 2023

    Putin Says He Could Put Tactical Nuclear Weapons in Belarus by Summer

    March 26, 2023
    Featured

    Philadelphia man accidentally shoots brother, himself while cleaning gun: report

    August 18, 2022

    California crime victims advocate says DA George Gascon is ‘supporting’ criminals with new directive

    July 17, 2022

    Hypebeast Makes a 7-Story Bet on Its Future

    June 14, 2022
    Copyright ©️ All rights reserved | Network Today
    • About
    • Privacy Policy
    • Terms
    • Contact

    Type above and press Enter to search. Press Esc to cancel.