Network TodayNetwork Today
    What's Hot

    Taiwan president decries China’s ‘dollar diplomacy’ as Honduras opens ties with Beijing

    March 27, 2023

    Climate czar John Kerry says Biden will impose more mandates, go farther than Inflation Reduction Act

    March 27, 2023

    Armed Georgia homeowner catches intruder in the act, shoots him dead as neighbors cook breakfast

    March 27, 2023
    Facebook Twitter Instagram
    • About
    • Privacy Policy
    • Terms
    • Contact
    Facebook Twitter Instagram
    Monday, March 27
    Network TodayNetwork Today
    • Home
    • News
    • Politics
    • Business
    • Energy
    • Technology
    • Health
    • Lifestyle
    • Sports
    Network TodayNetwork Today
    Home » It’s Not Complicated. Microsoft Wants Activision for Its Games.

    It’s Not Complicated. Microsoft Wants Activision for Its Games.

    January 19, 20222 Mins Read Business
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email Reddit
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Even as it looks to distance itself from Sony, Microsoft’s acquisition could also strengthen its position relative to other tech giants with deep pockets — like Amazon, Tencent and Google — that have signaled their intentions to invest more in the lucrative gaming business.

    Joost van Dreunen, a gaming investor, adviser and New York University professor who studies the business of video games, said buying Activision was “part defensive” because “you make it so the others can’t have it.”

    “They raise the bar regarding the cost of acquisition,” he added. “If you want to be at the table, you better bring your wallet.”

    Despite Microsoft’s initial hyping of the deal as a foray into the metaverse, it’s not clear how owning more shooter, role-playing and strategy video games helps Microsoft arrive there. Mr. Spencer and Bobby Kotick, the embattled chief executive of Activision, offered a more sober explanation in interviews.

    Mr. Kotick said the goal was to ensure that “on the devices that people play games on today, whether they’re phones or consoles or computers or other screens with microprocessors, that we are delivering the most engaging, the most compelling, the very best games.”

    Ultimately, gaming may well end up being what popularizes the metaverse. Daniel Ahmad, a senior analyst at the gaming research firm Niko Partners, said Activision regularly evolved games like Call of Duty, updating them with new content and interacting with the community of players. That, he said, could be “a piece of the puzzle for building out these metaverse experiences.”

    But such ideas are still quite far away.

    Erin Woo and Karen Weise contributed reporting.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Elon Musk Values Twitter at $20 Billion

    March 26, 2023

    At Apple, Rare Dissent Over a New Product: Interactive Goggles

    March 26, 2023

    The Week in Business: TikTok in the Hot Seat

    March 26, 2023

    Esther Perel’s Business Is Your Business

    March 26, 2023

    President Is Ousted in United Auto Workers Election

    March 25, 2023

    Germany and E.U. Agree to Exception in Planned Ban on Combustion Engines

    March 25, 2023
    Trending

    Taiwan president decries China’s ‘dollar diplomacy’ as Honduras opens ties with Beijing

    March 27, 2023

    Climate czar John Kerry says Biden will impose more mandates, go farther than Inflation Reduction Act

    March 27, 2023

    Armed Georgia homeowner catches intruder in the act, shoots him dead as neighbors cook breakfast

    March 27, 2023

    Furious Finishes Set the Final Four: No. 5 Seeds Miami, San Diego State Are In

    March 27, 2023
    Latest News

    Biden ramps up US military deployments across Europe

    June 29, 2022

    ‘Beba’ Review: Learning From Ancestors

    June 24, 2022

    Elderly woman killed by alligators after falling into country club pond

    July 16, 2022

    Supreme Court probe into leak of draft opinion on abortion narrows list of suspects

    July 29, 2022

    Texas woman gets 55 years for killing friend, abducting baby

    February 3, 2023

    Minnesota man charged after allegedly staging arson, claiming he was targeted for Trump 2020 flag: reports

    July 13, 2022

    Network Today is one of the biggest English news portal, we provide the latest news from all around the world.

    We're social. Connect with us:

    Facebook Twitter Instagram Pinterest YouTube
    Recent

    Taiwan president decries China’s ‘dollar diplomacy’ as Honduras opens ties with Beijing

    March 27, 2023

    Climate czar John Kerry says Biden will impose more mandates, go farther than Inflation Reduction Act

    March 27, 2023

    Armed Georgia homeowner catches intruder in the act, shoots him dead as neighbors cook breakfast

    March 27, 2023
    Featured

    Queen Misses a Traditional Ceremony, at a Disorderly Moment for Britain

    May 10, 2022

    Kane’s Miss Will Be Another Ghost to Haunt England

    December 12, 2022

    Is That All There Is? A Secular Seeker Visits Holy Sites.

    January 10, 2023
    Copyright ©️ All rights reserved | Network Today
    • About
    • Privacy Policy
    • Terms
    • Contact

    Type above and press Enter to search. Press Esc to cancel.