For months — years, even — the 2024 presidential election seemed like a wholly known quantity: two high-profile candidates, each with a set of baked-in campaign assets and liabilities, facing off in their second head-to-head contest in half a decade. For as much as each campaign tested new lines of attack and intensified the purported stakes this time around, the fundamentals of the race remained largely unchanged. 

Until they weren’t. 

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