Apple on Tuesday agreed to pay $250 million to settle claims it misled customers into buying iPhones with a deceiving marketing campaign about its voice assistant Siri’s new AI features.
If approved, it would be one of the largest-ever settlements from Apple and result in cash payments of up to $95 for owners of roughly 37 million iPhones bought in the US.
The lawsuit, filed by Clarkson Law Firm in San Francisco federal court for the Northern District of California, alleged Apple touted soon-to-come Siri AI features when it advertised the iPhone 16 in 2024 – but that a new-and-improved Siri still hasn’t been delivered.
Apple customers “would not have purchased the Eligible Devices or would have paid significantly less, had they known Enhanced Siri features were not available,” the court filing said.
The class-action settlement covers all iPhone 16 models, iPhone 15 and iPhone 15 Pro Max devices bought in the US between June 10, 2024, and March 29, 2025.
Apple device owners who qualify for a settlement payout will receive at least $25 per device, according to Clarkson Law Firm. Payouts could go up to $95 depending on other factors, including how many claims are filed, the firm said.
Eligible customers will be notified by email or mail when they are able to file a claim on a settlement website, according to the notice.
“Since the launch of Apple Intelligence, we have introduced dozens of features across many languages that are integrated across Apple’s platforms, relevant to what users do every day, and built with privacy protections at every step,” an Apple spokesperson told The Post in a statement.
“Apple has reached a settlement to resolve claims related to the availability of two additional features. We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
During its annual conference in June 2024, Apple previewed several AI-powered features coming soon to iPhones, including an advanced version of Siri.
Instead, the Cupertino, Calif.-based company gradually rolled out new AI features to devices, including Visual Intelligence, Live Translation, Writing Tools, Genmoji and Clean Up.
The launch of its AI-enhanced Siri is now expected later this year, most likely at its conference next month.
In the meantime, Apple’s products “offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance,” alleged the lawsuit, which was filed last year.
