The internet has dramatically transformed the marketing landscape, enabling a degree of accuracy and scale that was previously unattainable in the pre-digital era. For this new terrain to be navigated successfully, highly specialized digital abilities are necessary.
Expert practitioners tend to concentrate their efforts on one single field. PPC advertising, search engine optimization, and email marketing are just a few examples of the tactics available, as is the strategy that brings them all together.
Over the course of many years, companies based in Europe and the United States have gained substantial profits by charging Western world rates for goods and services that they have obtained from the Far East.
In a similar vein, new enterprises in the Western world have found the costs of starting their operations to be prohibitively expensive, owing to the efforts of the same corporations.
Goal of Icefire Portfolio Initiative
It is the goal of the IceFire Portfolio to break down barriers and bring Eastern talent and Western new business requirements together in a collaborative effort. Richard Freer is the master mind behind icefore initiative.
As a result, designers and marketing professionals from Eastern nations receive more equitable compensation, while new and emerging enterprises receive more equitable pricing. In addition, they plan to develop talent and capabilities in Eastern European nations.
Scholarship and Its Scope
The IceFire Initiative will include the establishment of a number of scholarships, which will be funded by the company. While tuition fees in Bangladesh are not incredibly expensive, they might be extremely expensive for families with very low incomes.
For the upcoming academic year, they will cover the tuition fees for four students who will be enrolled in a college to study English, web and graphic design, or internet marketing. In 2023 and 2024, they will repeat the process.
This will cover the cost of their tuition for the whole duration of their study. As a result, there will be a total of 12 students studying and earning IceFire Scholarships by the year 2024.
IceFire Initiative would also want to offer their Scholarship students the opportunity to gain paid job experience in their office setting.
So far, IceFire Initiative has given out one scholarship, which went to Arafat Mia, who will be joining the new intake to study English. He is presently employed as a trainee in IceFire’s Rangpur office, where he is getting valuable experience.
So that IceFire Initiative could be certain that their Scholarship was granted to the most worthy individuals, they chose to collaborate with a college that could aid us in the selection of Scholarship winners.
Since they have a presence in Rangpur, it seemed appropriate to collaborate with a college in the city. Carmichael College was an easy option because of its rich history, enduring traditions, and exceptional reputation.
IceFire Initiative is quite honored to be connected with such a prestigious organization.
To conclude all this, IceFire Initiative is the best step towards the beginning of new opportunities for both the start-ups and the fresh experts in the market.