Prada panned for bedhead hair trend at Milan Fashion Week: ‘Depression is chic’

They’re slaying total despair hair with flair. 

Runway baddies looked more like runaway bandits for Prada’s Fall-Winter 2025/2026 show during Milan Fashion Week, where “depression core” dos were, apparently, the luxe label’s mane claim to fame. 

“Oooooh, so I have Prada hair not chronic depression hair. Niiiiice,” teased a kidder beneath trending footage of Prada models and their messy mops at the fashion house’s recent show in Italy. 

“My hair looks like this after bed rotting for a week,” joked another under visuals of the catwalk icons sporting unkempt coifs, sloppy ponytails and jumbled buns. 

The anti-voguish styles scared up nearly 18 million TikTok views from freaked out faultfinders, who weren’t shy about hitting the couturier with a brush of harsh criticism. 

But it seems receiving a little bed-head backlash was all a part of Prada’s master plan to spark deep discourse about beauty. 

“What does femininity mean today? How can it be defined?,” asks the posh imprint on its site. “The Fall/Winter 2025 Prada show by Miuccia Prada and Raf Simons is an interrogation of these concepts – itself an exercise in posing questions [and] provoking discussion around our collective perception of the typicality of femininity, about notions of beauty, about how those perceptions can constantly change.”

Stitched into the collection, which features knee-length dresses with minimalist silhouettes and loose-lifting tops with pajamas-esque finishes, is a spirit of “rawness” that designers hoped would highlight “the rapport between body and dress.”

“Dresses – emblematic of femininity – are constantly, ceaselessly transformed, through both form and how each is worn,” writes Prada, also citing “displacement” as a theme of its latest line. “Gestures of glamour in accessories — jewels, handbags, bows, decoration — contrast with this rawness.”

The fashioner’s flowery explanation of the unconventional looks notwithstanding, online observers were simply not impressed by its models’ “depressed” tresses. 

“Oh, wow, so my depression is chic,” sneered a sarcastic commenter. 

“It’s giving tired mom of 3 under [age] 3,” quipped another of the undone hairdos. 

“Depression core,” chimed a cheeky critic. 

“MY CULTURE IS NOT YOUR COSTUME!!!!!!!,” another exclaimed, bashing the brand for making misery a la mode. 

“This is so interesting because if the foster kids, homeless kids, or black kids walked around like this y’all [would] be calling CPS,” wrote an equally underwhelmed onlooker. “Now it’s just fashion SMH.”

But, unsurprisingly, disheveled locks weren’t the most eye-popping shockers of MFW. 

Bare butt cracks took the crown, courtesy of Diesel. 

The Italian designer, best known for fashioning haute denim — as well as its tongue-and-cheeks showcases — sent supermodels strutting across its stage with their heinies hanging out of their jeans. 

And, much like Prada’s depression hairdos, Diesel’s peak-a-boo crack caught a bum rap, too. 

“Immediately no,” spat a social media naysayer. 

“PLEASE do not make plumber cracks a trend,” a Debbie-downer begged. 

“Low rise jeans: yes,” another said, “plumber cracks: no.”