She’s making scents of her divorce.
Dubai princess Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum has launched a new fragrance named “Divorce” eight weeks after her split from her husband, who she alleged was “occupied with other companions.”
The radical royal, 30, unveiled the perfume in an Instagram post on Monday, which quickly racked up tens of thousands of likes and praise from feminists who described the unorthodox enterprise as empowering.
The sassily-named scent is the first product from the beauty’s new brand, Mahra M1.
Back in July, the princesses-cum-perfumer sprayed her husband, industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, in a social post announcing the end of her marriage.
“As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you,” she wrote.
The post appeared to be invoking a controversial tactic where a man can instantly divorce his wife by declaring it three times.
Mahra’s post sent shockwaves across the UAE, with many initially believing that the royal’s Instagram account had been hacked.
The couple was married for just one year, and they have a 4-month-old daughter.
Mahra is the daughter of Dubai ruler and United Arab Emirates Prime Minister Mohammed bin Rashid Al Maktoum.
The princess is one of Mohammed’s 26 children.
Her mother, Zoe Grigorakos is Greek, and Mahra has been cited as a “more modern member” of her family, according to Tatler.
Fans flooded the comments section beneath Mahra’s “Divorce” announcement, with one writing: “In 2024, women don’t cry. We launch new businesses!”
“I’m sure it smells like freedom,” another cheered.
“You’re incredible,” a third weighed in. “Goosebumps. You are not princess. You are a queen.”
