With the new year and resolutions top of mind, fun makeup trends might be a way to kick things off. Makeup is just another form of art with the power to change your day-to-day attitude, helping you feel more confident and creative with just a few swipes of your favorite product.
2025’s hottest makeup trends offer plenty of room for experimentation as they encourage working with your features rather than against them. Whether you emphasize your eyes with cool and sleek siren eyeliner or highlight your nose for an adorable doll-like aesthetic, it’s all about experimenting to see what makes you feel your best.
Below, we looked at trend reports, talked to experts, and searched through pics of our favorite celebrities to find some of the hottest makeup trends of 2025 and how to get the looks.
1. Siren Eyeliner
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It was only a matter of time before this siren eyeliner became a go-to, and it seems like in 2025 it will finally get a moment of its own. Back in 2022, TikTok users compared different styles of eyeliner, dubbed doe eyes and siren eyes. The Little Mermaid influenced trends in 2023. Not too long later, the office siren aesthetic made waves on TikTok and became one of Google’s top trending searches of 2024. Then, we slowly started to see tightlining become increasingly popular on runways, red carpets and beyond, until it became one of winter’s biggest trends. Pinterest predicts that sea witchery will be one of the hottest trends of 2025, including makeup, so you might want to sharpen your eyeliner pencils over the holiday break. To get the look, line your eyes to your preferred fullness and thickness, extending the inner corner downwards and the outer corner into a wing.
2. Matte Cloudy Blends
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Cloud skin has already become a mainstay in our routines, and now we’re opting for cloud versions of every step of our makeup routine. Influencer Golloria George describes this trend as “the perfect mix of soft-focus elegance and diffused edges, combining velvety skin with dreamy, blurred-out eyeshadow and lip looks.” George says this “romantic” style is an evolution of no-makeup makeup looks and TikTok’s love for soft textures.
To get the look, she recommends getting a smooth base with a hydrating primer like Milk Hydro Grip, a satin-matte foundation like Haus Labs Tri-Clone Foundation, and Danessa Myrick’s Blurring Balm Powder for a soft focus effect. “For Black beauty specifically, it’s about making sure the matte finishes don’t feel dull or drying but look plush and rich,” George adds. “As brands continue to drop inclusive formulas, Black beauty lovers are redefining matte glam in a way that highlights rather than hides our unique features.” Next, blend your eyeshadow with a thicker, fluffier brush to diffuse the edges and blur your lipstick with a finger or small brush instead of using a liner. Lastly, opt for a healthy dose of a matte blush on the tops of your cheeks and blend into your contour. George recommends deep corals, brick reds and especially plums for those with deeper skin tones.
3. Blush Combos
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Just like lip combos, blush combos are having their moment. Largely influenced by Sabrina Carpenter, creating a custom concoction of blush is a fun way to experiment with makeup in 2025. Not only does it add dimension to the look, which looks great on camera, but it can also make your look unique. But don’t stop at just mixing blushes together. Up the ante by combining it with your highlighter, too. Take a tip from Teen Vogue’s very own Aiyana Ishmael and blend the edges out with the foundation or concealer brush you just used for a softer look.
4. Mocha Mousse Lips
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Daniele Venturelli
Pantone announced Mocha Mousse as their color for 2025. And while many might reach straight for eyeshadow or eyeliner, lipstick might actually be how to incorporate it into your look. After all, pale lipsticks have been trending, from light pinks to milk tea hues. Why not take it up a notch? Makeup artist Natalie Dresher says, “Mocha mousse might be an unexpected but great option for a lipstick shade because it is a cool-toned nude or brown, depending on your skin tone. Cool-toned lipsticks make the teeth look brighter and whiter and are generally more flattering than warm tones on the lips. The mocha mousse color is neutral, which also makes it easy to pair with a dark smokey eye or a pop of color on the eyes — making it a shade you’ll wear often.” And if you’ve already been enjoying the low-key makeup look, this will fit right in with your makeup collection.
5. Doll-Like Makeup
Emma McIntyre
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According to Pinterest Predicts 2025, we’re getting all dolled up this year. Good thing we had a lot of practice. Cloud skin was the first hint that this trend was on the horizon as we swapped our glowy glossy bases for a matte finish that glowed from within instead. Then, Douyin makeup’s doll-like finish, achieved with a good helping of glitter and long clustered eyelashes, went viral. And, finally, Barbie and the Bratz resurgence sealed our fate. The attitude of the trend, which makeup artist Gabriel Barse says “taps into the desire to embody a heightened version of oneself—a ‘living doll’ ideal—without veering into unnatural extremes,” makes it fun to keep experimenting with, as you find the routine that makes you feel your cutest. Don’t know where to start? Influencer Daus Mendoza has it down: “I love adding more blush or adding white gel liner to my water line and a touch of mascara on my lower lashes to give me that doll-like finish.” Barse also recommends fluttery eyelashes and soft, gradient lips.
6. Lilac
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Jamie McCarthy
If mocha mousse isn’t your thing, don’t fret. Lilac makeup products have been popping up like daisies (or should we say lavender?). Many brands just recently unveiled lilac products. First, lilac blush went viral and found its way into our beauty drawers. Now, Huda Kattan is teasing a soft purple setting powder, with a dreamy blush-like finish, so it seems there is more fun to come.
7. Rococo
WEST HOLLYWOOD, CALIFORNIA – MARCH 10: Mina Le attends the Elton John AIDS Foundation’s 32nd Annual Academy Awards Viewing Party on March 10, 2024 in West Hollywood, California. (Photo by Frazer Harrison/Getty Images)Frazer Harrison/Getty Images
NEW YORK, NEW YORK – NOVEMBER 14: Ariana Grande attends the “Wicked” New York Premiere at Museum of Modern Art on November 14, 2024 in New York City. (Photo by Marleen Moise/WireImage)Marleen Moise
As Barse says, “think Marie Antoinette meets modern glam—rosy cheeks, soft-focus contours, and delicate accents around the eyes and lips” when you see Rococo on Pinterest’s report. Inspired by the mid 1700s, this trend slowly but surely made its way to the forefront as trends like soft thin eyebrows, heavy blush and pastel eyeshadows gained popularity over the years. Take inspo from TWICE’s Nayeon, and get a phone case to match!
8. Burgundy
LONDON, ENGLAND – FEBRUARY 17: Nicola Coughlan attends the ERDEM show during London Fashion Week February 2024 at The British Museum on February 17, 2024 in London, England. (Photo by Jed Cullen/Dave Benett/Getty Images)Dave Benett/Getty Images
Dominique Fishback at the 75th Primetime Emmy Awards held at the Peacock Theater on January 15, 2024 in Los Angeles, California. (Photo by Gilbert Flores/Variety via Getty Images)Gilbert Flores/Getty Images
Burgundy isn’t going anywhere just yet. The color has taken over our wardrobes, hair and nails, and now, it’s time to start incorporating it into your makeup too. Per Pinterest’s report, cherry is going to be one of the hottest colors of the year, and it seems like that’s already shaping to be true for the beauty world. Fronted by Olivia Rodrigo, Lancôme just dropped a new shade of the L’Absolu Rouge Drama Matte lipstick called plum addiction, proving that statement hues like dark purplish reds are making a comeback.
9. Icy Eyeshadow
LONDON, ENGLAND – DECEMBER 02: Chloe Bailey attends The Fashion Awards 2024 Presented by Pandora at the Royal Albert Hall on December 02, 2024 in London, England. (Photo by Neil Mockford/FilmMagic)Neil Mockford
LOS ANGELES, CALIFORNIA – DECEMBER 09: Cynthia Erivo attends the Critics Choice Association’s 7th Annual Celebration Of Black Cinema And Television at Fairmont Century Plaza on December 09, 2024 in Los Angeles, California. (Photo by Kayla Oaddams/FilmMagic)Kayla Oaddams
Icy eyeshadow has already started making its comeback. It was the perfect look for the holiday season thanks to its wintry nature, but it can also lend itself to many different looks, making it an easy way to add some flair to your style. Reminiscent of the late 90s and early 00s, white, silver, and blue eyeshadows have been spotted on stars like Millie Bobby Brown, Chlöe Bailey, and more. Whether you go matte or indulge in some sparkles, there are plenty of options out there since brands have been dropping more icy eyeshadows and palettes.
10. Glitter All Over
MADRID, SPAIN – DECEMBER 14: Paula Cariatydes attends the red carpet for the Jose María Forque Awards 2024 at Palacio Municipal de Congresos de Madrid on December 14, 2024 in Madrid, Spain. (Photo by Carlos Alvarez/WireImage)Carlos Alvarez
LONDON, ENGLAND – FEBRUARY 24: (EDITORIAL USE ONLY) Rihanna attends the BRIT Awards 2016 at The O2 Arena on February 24, 2016 in London, England. (Photo by Julian Parker/UK Press via Getty Images)Julian Parker/Getty Images
Glitter doesn’t have to be reserved for eyeshadow only, though. With the Y3K aesthetic, one of Google’s trending searches of 2024, sparkles, metallics and cool tones are thematic. To incorporate the look into your routine, just take some inspo from Euphoria, Barse suggests. Opt for a chrome eyeliner for a totally futuristic look (but instead of buying a new one, Barse suggests just applying your favorite eyeshadow as a liner with a precision brush). Or, for something more subtle, mix a little bit of a dewy highlighter into your base makeup for a glow all over. And don’t forget face gems and embellishments. Barse recommends holographic pigments too.
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