AI influencers are just the tip of the iceberg for ‘synthetic’ talent

Marketers are pouring billions into AI creators and avatars. Joe Ciarallo, who runs communications at Synthesia, says firms like NBCUniversal use AI clones. Eve Lee, founder of social media agency Source Material, warns AI influencers are a “race to the bottom.” Marketers are pouring billions into avatars. Over the last year, CMOs have spent nearly $1.4 billion on AI creators. By 2030, it’s estimated that the market will be worth tens of billions. “‘AI marketing’ line items didn’t exist on the P&L a year ago,” Zuhair Lakhani, founder of the a16z-backed AI marketing startup Doublespeed, told me. “Every company that…

Huascar Brazoban’s ninth-inning entry gaffe nearly costs Mets

The Mets bullpen is such a mess, they can’t even decide who’s pitching. Instead of Devin Williams — who’s already had enough problems settling in as the closer — starting the top of the ninth with a three-run lead, he was forced to turn around and head back to the…

Knicks’ Mike Brown  calls out referees for free throw discrepancy

ATLANTA — On his long list of things he believed went wrong, Mike Brown included the officiating. When asked about the Hawks’ ability to close out on 3-point shooters after the Knicks’ 109-108 Game 3 loss at State Farm Arena, Brown explained how he wanted his players to drive past…

Josina Anderson has rough NFL draft moment in Chiefs pick rush

On one of the most important nights for the NFL, an insider made a blunder. Leading into the sixth pick of the draft on Thursday in Pittsburgh, NFL insider Josina Anderson shared on X that she was told the Commanders were selecting Ohio State linebacker Sonny Styles. However, the Chiefs…

Bo Bichette’s heroics snatch a second straight Mets win over Twins

Break up the Mets. After snapping their longest streak in more than two decades, the Mets won their second straight game Thursday, beating Minnesota 10-8 on Thursday, at Citi Field. The victory came as they barely avoided another gruesome defeat — twice. But after Huascar Brazobán gave up a crushing,…

‘Spiked drinks’ bill moves ahead as California seeks to root out roofies

Bar creeps, beware — California isn’t stopping in its efforts to combat spiked drinks. A bill aimed at protecting people from being “roofied” in bars and nightclubs cleared the state Assembly floor with unanimous support Thursday, advancing a proposal that would make existing safety requirements permanent. AB 1982, introduced by…

2026 NFL draft: Analysis, grading Rams No. 13 pick of Ty Simpson

PITTSBURGH — The Rams have found their potential quarterback of the future. Potentially. In a draft night stunner, they selected Alabama quarterback Ty Simpson with the 13th overall pick in the NFL draft. In doing so, they preemptively addressed the looming need to replace Matthew Stafford. The 38-year-old Stafford is…

Yankees dominating rival Red Sox in every which way

The Yankees are outspending and outthinking the Red Sox. Last winter, they signed free agent left-hander Max Fried to a record $218 million, eight-year deal right after “saving” $760M on Juan Soto. That beat the Red Sox, who “stopped” at $190M, and the Rangers, also at $190M. What really has…

Karen Bass caught doing the unthinkable during Trump visit

Los Angeles Mayor Karen Bass and her team are coming back from Washington, D.C. with more than just a beaming photo next to President Donald Trump, also hauling away some of his “Make America Great Again” merchandise. Mayoral candidate Spencer Pratt, who is running as an independent, shared photos Wednesday…

St. John’s brings in Columbia’s Avery Brown in latest veteran addition

The theme of St. John’s offseason has been experience.  The Johnnies have prioritized older players, a trend that continued on Thursday.  Avery Brown, a senior point guard from Columbia, committed to Rick Pitino and Co. after an official visit. He had visits scheduled with Boston College and BYU, but loved…

California governor race odds swing wildly after snoozy debate

The debate last night for California’s governor’s race may have given progressive billionaire Tom Steyer an edge, according to traders — while a once-surging candidate could face a drop-off. The roughly hour-and-half-long debate was the first one after former congressman Eric Swalwell dropped his bid due to sexual assault allegations.…

Winning Polymarket bets on strange temps at Paris airport spark tampering probe: reports

Mystery Polymarket traders raked in huge profits after correctly predicting an unusual temperature spike at a weather station in Paris-Charles de Gaulle Airport, prompting French officials to launch an investigation into suspected tampering. Polymarket, a leading prediction market, allows users to place bets on the maximum temperature based on readings…

Markets

More
More forecasts: Weather 30 days Sydney