Can you smell that?

That’s the sweet smell of competition. And it’s extra potent this year, because the competition is the first of its kind.

Last week, the first ever 12-team College Football Playoff bracket was revealed, and with it, anticipation for the National Championship only grew. And while we’re still a week out from the kickoff of the playoffs, which will see No. 10 Indiana face off against No. 8 Notre Dame, there’s perhaps no better time to invest in college merch.

Looking for the best way to shop college football apparel? You’ve come to the right place. Below, we’ve included college apparel options for every playoff team, with options on hats, hoodies, half-zips, coolers, jerseys, and more.

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It’s time to be true to your school. Are you ready to represent? Below, scroll to find a ton of college team apparel options from brands like Fanatics, YETI, Peter Millar, Nike, Dick’s Sporting Goods, and more.

Whether you’re a fan of the Crimson Tide or you’re rooting for the Hoosiers, there’s something in there for you.

Go team!

Best College Football Apparel

Boxy Donald Duck University of Oregon Graphic Hoodie

This cozy hoodie combines comfort with a playful twist, featuring an oversized Donald Duck graphic alongside the University of Oregon’s branding. Its boxy fit offers a relaxed style perfect for casual outings or game days. Crafted from soft fabric, it’s ideal for representing the Ducks in style.


Oregon Ducks 2025 College Football Playoff Bound Engineered For History T-Shirt

Celebrate Oregon’s ambition with this bold tee, designed to commemorate their aspirations for the 2025 College Football Playoff. The shirt features a dynamic graphic emphasizing the team’s historic journey. Its lightweight fabric ensures comfort, while the sharp design makes it a standout piece for any Ducks fan.


’47 Adult 2024 Conference Champions Georgia Bulldogs SEC Cleanup Hat

The ’47 SEC Cleanup Hat is a relaxed, adjustable cap celebrating Georgia’s 2024 Conference Championship win. Featuring the iconic Bulldogs logo and “Champions” embroidery, it has a vintage look with a modern twist. The soft cotton material and unstructured crown provide a comfortable fit for everyday wear.


Wes and Willy Boys Georgia Bulldogs Long Sleeve Hoodie

This stylish long-sleeve hoodie is perfect for young Georgia Bulldogs fans. Crafted with comfort in mind, it features a bold logo on the chest and a warm, cozy fit. The soft fabric makes it ideal for cooler game days or casual outings, providing both style and warmth for any fan.


Retro Brand Men’s Texas Longhorns Arch Manning #16 Burnt Orange Replica Football Jersey

Show your Longhorns pride with this replica jersey, featuring Arch Manning’s #16 in classic burnt orange. The design includes vintage-inspired graphics and details, making it a must-have for fans of Texas football and the Manning family. The breathable, durable fabric ensures a comfortable fit for game day.


Texas Longhorns Comfort Colors Mascot Overlay T-Shirt

Represent Texas with this relaxed-fit t-shirt, showcasing the university’s mascot in a unique overlay design. The Comfort Colors fabric offers softness and durability, perfect for long-term wear. The earthy tones and oversized logo create a laid-back, yet bold statement, ideal for any fan of the Longhorns.


Penn State Nittany Lions Colosseum Arch & Logo 3.0 Pullover Hoodie

This sleek pullover hoodie combines style and comfort, featuring Penn State’s iconic arch and logo. The soft fleece interior ensures warmth, while the hood offers extra protection against chilly game days. A classic look with a modern fit, it’s perfect for showing off Nittany Lions pride all season long.


League-Legacy Adult Penn State Nittany Lions Blue Logo Knit Cuff Beanie

Keep warm while supporting the Nittany Lions with this knit beanie. Featuring the Penn State logo on the cuff, it blends function with school spirit. Made from a cozy, stretchy material, it’s perfect for chilly winter days or showing off your team pride during outdoor activities.


Notre Dame Fighting Irish College Football Playoffs 2024-25 T-Shirt

Gear up for the 2024-25 College Football Playoffs with this sleek Notre Dame t-shirt. Boldly displaying the team’s logo and playoff aspirations, it’s perfect for fans eager to support their team on the big stage. The breathable fabric ensures comfort, making it an essential piece for any Fighting Irish supporter.


Peter Millar Notre Dame Perth Performance Quarter-Zip

This performance quarter-zip from Peter Millar offers a refined, athletic look for Notre Dame fans. Made with moisture-wicking fabric, it keeps you comfortable during both active moments and downtime. The clean design and subtle logo make it a versatile choice for game day or casual wear throughout the season.


Ohio State Buckeyes Nike Vault Logo Tri-Blend T-Shirt 

Celebrate Ohio State with this stylish tri-blend t-shirt from Nike. Featuring the iconic vault logo, this shirt combines a vintage aesthetic with modern comfort. The soft, breathable material makes it perfect for game days or everyday wear, while the fitted design adds a flattering silhouette for any fan.


Johnnie-O Ohio State Sully 1/4 Zip Pullover

This Ohio State Sully pullover from Johnnie-O offers a premium, preppy look. Featuring the Buckeyes logo, the 1/4 zip design is perfect for layering over casual attire. The breathable fabric ensures comfort, while the tailored fit and classic style make it ideal for both game days and everyday outings.


YETI Tennessee Cooler

This durable YETI cooler is a must-have for Tennessee Volunteers fans who love outdoor activities. Built to last, it keeps drinks and food cold for hours, whether at a tailgate, picnic, or beach day. The Tennessee logo adds a touch of school spirit, making it perfect for every Volunteer outing.


Show your Tennessee pride with this classic baseball cap from Branded Bills. Featuring the Volunteers’ logo, the adjustable strap ensures a comfortable fit for most head sizes. The sturdy, breathable fabric is perfect for sunny days, making this cap a versatile piece for casual wear or tailgate events.


Indiana Hoosiers Colosseum Arch & Logo 3.0 Pullover Hoodie

Stay cozy while supporting the Hoosiers with this Colosseum pullover hoodie. Featuring Indiana’s signature arch and logo, this hoodie brings both comfort and style. The soft fleece interior keeps you warm, while the classic design makes it perfect for game days, campus wear, or casual outings with friends.


Desert Cactus Indiana University Baseball Hat

This Indiana University baseball hat from Desert Cactus is perfect for any fan. Featuring the iconic Hoosiers logo, it’s made from a durable, comfortable fabric that ensures a great fit. The adjustable strap and classic design make it ideal for everyday wear or showing off your school pride at games.


Boise State Broncos Concepts Sport T-Shirt & Pants Sleep Set

Show your Boise State spirit even while resting with this comfortable sleep set. The set includes a soft t-shirt and pants adorned with the Boise State logo, offering both style and relaxation. Ideal for game day or lounging around, this sleepwear ensures you stay cozy and represent your team.


Blue 84 Adult 2024 Conference Champions Boise State Broncos T-Shirt

Celebrate Boise State’s 2024 Conference Championship with this bold, commemorative t-shirt. The shirt features vibrant graphics showcasing the team’s championship victory. Crafted from soft cotton, it provides all-day comfort while making sure you stand out as a proud Boise State fan on any occasion.


SMU Mustangs Colosseum Wyatt Adjustable Hat

This adjustable hat from Colosseum is the perfect way to show off your SMU pride. Featuring a bold Mustangs logo, it provides a comfortable fit with its adjustable strap. The lightweight material and relaxed design make it perfect for daily wear or for cheering on your team during games.


Peter Millar SMU Perth Performance Quarter-Zip

Crafted for both performance and style, this Peter Millar SMU quarter-zip offers a polished look for fans. The moisture-wicking fabric ensures you stay dry and comfortable, while the subtle logo and sleek design make it a versatile piece for game days, practice, or casual outings. Perfect for year-round wear.


Peter Millar Alabama Crown Heritage Cashmere Sweater

This luxurious Alabama sweater from Peter Millar combines classic style with unrivaled comfort. Made from soft cashmere, it offers warmth and a smooth texture. The simple yet elegant “A” logo on the chest makes it an ideal choice for fans who appreciate both high-quality materials and subtle team pride.


This article was written by P.J. McCormick, New York Post Commerce Deals Writer/Reporter. P.J. is an expert deal-finder, sifting through endless brands and retailers to deliver only the best savings opportunities on truly worthwhile products. P.J. finds Prime Day-worthy deals all year long on some of our favorite products we’ve tested and our readers’ beloved best-sellers, from Wayfair furniture sales to the lowest prices on Apple AirPods. P.J. has been scouring sales for Post Wanted shoppers since 2022 and previously held positions at Rolling Stone, Pitchfork and Hyperallergic. Please note that deals can expire, and all prices are subject to change.


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