Robert Kennedy Jr. registered Make America Healthy Again as a trademark in a cash grab to market a line of supplements, T-shirts, caps and even cryptocurrency, according to public records.
RFK Jr. — currently undergoing his second day of bruising Senate hearings as President Trump’s nominee to become the country’s health czar — registered his rallying cry “Make America Healthy Again” and “MAHA” in December, 2024, records show.
His financial disclosures also show he took in $100,000 in “licensing fees” in an agreement from one of his pals “to use MAHA brand marks” on merchandise such as clothing.
The cash makes up part of the controversial vaccine skeptic’s $11.6 million earnings over the last two years, alongside money taken in from litigation against drug companies and book deals to promote his fringe views on health and medicine.
On December 10, RFK Jr. then transferred the “entire interest” to MAHA Worldwide LLC, a Wyoming holding company which was set up on November 30.
It is common for appointees to divest business interests before taking a position in government to avoid accusations of a conflict of interest.
The RFK Jr official merchandise store online currently sells “Make America Healthy Again” hats and T-shirts for $35, dog bowls for$40 and mugs for $17.
MAHA Worldwide is controlled by Del Bigtree, a TV and film producer and anti-vaccine activist who was behind the MAHA Inaugural Ball at the Waldorf Astoria in Washington DC earlier this month, according to a report.
The ball was sponsored by MAHA Action, a non-profit lobbying organization co-founded by Bigtree and RFK Jr. The group started a petition in December to back the Kennedy scion’s appointment to be secretary of Secretary of Health and Human Services, the top health job in the federal government.
Both the petition and the group’s website have since been disabled.
The Jan. 20 ball, arranged to celebrate the second inauguration of President Trump, featured a surprise performance by Grammy Award-winning performer Jewel, who sang “Somewhere Over the Rainbow”– however, she later apologized for her involvement in an Instagram post.
Jewel said: “Some of my longtime fans feel that I let them down.”
RFK Jr’s wife Cheryl Hines attended the ball, as did controversial comedian Russell Brand and Daphne Oz, daughter of former heart surgeon and TV personality Mehmet Oz, according to reports.
In addition to vitamins and health supplements, the trademark application seeks to market educational materials, such as textbooks, courses, websites featuring “online health assessments” as well as MAHA credit cards, according to public documents.
An email to MAHA Action was not immediately returned Thursday.
