-
Revenue: $65.4 million in Q4 2024, a decrease of 10% from the prior year.
-
Commerce Media Solutions Revenue: Increased 139% to $17.2 million in Q4 2024; full year revenue totaled $41.3 million, up 284% from 2023.
-
Owned and Operated Revenue: Decreased 23% in Q4 2024 compared to the prior year; full year decrease of 29% from 2023.
-
Media Margin: $16.5 million in Q4 2024, representing 25.3% of revenue, down from 33.1% in the prior year.
-
Commerce Media Solutions Media Margin: $6.8 million or 39.3% of revenues in Q4 2024, up from 18.5% in Q4 2023.
-
Operating Expenses: $16.9 million in Q4 2024, a decrease of $2.9 million from Q4 2023.
-
Adjusted EBITDA: Negative $1.7 million in Q4 2024, compared to positive $2.5 million in Q4 2023.
-
Net Loss: $3.4 million in Q4 2024, compared to a net loss of $1.9 million in the prior year period.
-
Cash and Cash Equivalents: $10.7 million as of December 31, 2024.
-
Total Debt: $31.9 million as of December 31, 2024.
Release Date: February 28, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
-
Fluent Inc (NASDAQ:FLNT) achieved 139% growth in Commerce Media Solutions revenue in Q4 2024 compared to Q4 2023, and 284% growth for the full year.
-
The Commerce Media Solutions business surpassed an annual revenue run rate of over $60 million as of December 31, 2024.
-
Fluent Inc (NASDAQ:FLNT) expects strong, year-over-year, triple-digit revenue growth in Commerce Media Solutions throughout 2025.
-
The company has established several key partnerships with leading brands, enhancing its market position.
-
Fluent Inc (NASDAQ:FLNT) is leveraging its proprietary first-party data and AI-powered technology to drive growth in the Commerce Media segment.
-
Fluent Inc (NASDAQ:FLNT) reported a 10% decrease in total revenue for Q4 2024 compared to the prior year.
-
The company’s media margin decreased to 25.3% of revenue in Q4 2024 from 33.1% in the previous year.
-
Adjusted EBITDA was negative $1.7 million in Q4 2024, compared to a positive $2.5 million in Q4 2023.
-
Fluent Inc (NASDAQ:FLNT) faced significant increases in media costs due to the US presidential election, impacting profitability.
-
The discontinuation of the ACA portion of the Call Solutions business led to a $2.5 million non-recurring write-down of revenue.
Q: With Fluent’s Commerce Media Solutions (CMS) reaching a $60 million run rate, what is the expected pace of growth, and do you have the necessary infrastructure to scale further? A: Donald Patrick, CEO: We started CMS in Q1 2023, leveraging our strong assets from the owned and operated business. We expect triple-digit growth in 2025 and 2026, driven by the transformative nature of commerce media and our competitive advantages. Our infrastructure, built over 14 years, supports this growth, and our investments in technology and analytics have positioned us well for continued expansion.
