You may soon be able to eat your Ozempic … sort of.
GLP-1 supplements are booming, promising to deliver similar benefits to Ozempic and Wegovy without the pricey injections.
The latest contender is NotCo’s GLP Booster, a first-of-its-kind botanical powder that you can add to any food to help you eat less — and the brand says it’ll be on shelves within the year.
“The way people eat is changing. Whether it’s plant-based, high-protein, or now GLP-1-conscious, food should be part of the solution, not the problem,” Matias Muchnick, NotCo founder and CEO, told The Post.
What is a GLP booster?
GLP-1 receptor agonists are synthetic drugs that mimic the GLP-1 hormone, which is naturally released in the gut after eating. This hormone helps regulate appetite by creating a feeling of fullness.
“GLP-1 medications work by introducing a long-lasting form of GLP-1 into your body. That’s why they’re so effective at reducing both physical hunger and the mental obsession with food — what some call ‘food noise,’” Muchnick said.
But NotCo works a bit differently. Instead of introducing synthetic GLP-1, Muchnick explained that GLP Booster uses natural ingredients to stimulate your body’s production of the hormone, much like eating a high-fiber meal would. It also blocks the enzymes that break down GLP-1, keeping it active longer.
“In simple terms: GLP-1 drugs add something new to your system. Our technology enhances what’s already there,” Muchnick said.
While NotCo’s booster can help reduce hunger and increase satiety, Muchnick said its impact on “food noise” is still being studied.
“Since we’re working with your body’s own biochemistry rather than overriding it, the effects may be subtler and more gradual than a pharmaceutical intervention — but potentially longer-lasting and more sustainable over time,” he added.
No needles, no problem
While popular GLP-1 drugs require daily or weekly injections, NotCo’s GLP Booster skips the needles entirely, using food as its delivery method.
It will be sold as a powdered blend that consumers can add to their meals at home, whether it’s sprinkled on pasta or blended into a smoothie.
It’ll also be available as an ingredient for manufacturers, allowing brands to incorporate it into everyday foods like snacks, shakes and ready-to-eat meals.
NotCo has already developed products like whole almonds covered in unsweetened chocolate featuring their GLP Booster. Muchnick anticipates that food products containing the booster will hit shelves within the next year.
“What we’re seeing now is a fundamental shift in how people think about eating.”
Matias Muchnick, NotCo founder and CEO
“Consumer-ready formats — like a powder blend — could be available even sooner,” he said.
The cost of cutting calories
While the botanical blend may slightly increase production costs, Muchnick said that the goal is to keep it affordable and scalable.
“Think of it like fortification — similar to how brands added fiber or protein to food over the years,” he said. “Over time, as adoption grows, economies of scale will drive the cost down, making this a mainstream solution.”
Should you use the booster if you’re already on GLP-1s?
“These drugs are already artificially increasing GLP-1 levels, so adding a natural booster wouldn’t necessarily provide additional benefit — but it also wouldn’t interfere,” Muchnick explained.
He said that the booster is ideal for people who don’t want to take pharmaceuticals but still want a natural way to help regulate appetite as well as those transitioning off injectable GLP-1s.
“Of course, if someone is on GLP-1 meds and wants to try it, they should talk to their doctor first,” Muchnick said.
A new market for weight-loss drug users
With 1 in 8 Americans having tried a GLP-1 drug, food consumption and spending habits at the grocery store have changed significantly in recent years.
“What we’re seeing now is a fundamental shift in how people think about eating,” Muchnick said. “People on GLP-1 drugs — and even those just looking for smarter nutrition — are moving away from foods that spike cravings and lead to overeating.”
While GLP-1 drugs are popular for helping users lose weight quickly, they can also have an unfortunate side effect: muscle loss.
“That’s why this isn’t just about appetite control — it’s about creating a new category of food that works with your biology to preserve muscle, metabolic health and long-term vitality,” Muchnick said.
