The Strap Tailor Ltd., a UK-based leader in luxury handcrafted watch straps, has partnered with Digital Tails Group and Cyberfox Agency to launch an advanced 3D configurator designed to enhance the customer shopping experience.
This innovative tool enables shoppers to personalise their straps in real time, choosing from multiple leather options, intricate stitching styles, edge finishes, buckles, padding, and perforation preferences. The system features a high-definition 3D interface and integrates directly with Shopify for e-commerce and Klaviyo for automated, data-driven marketing — providing real-time pricing, synchronised inventory, and customer-specific follow-ups.
After finalising their selections, users receive a PDF order summary complete with a unique shareable link, making it effortless to spread designs across social platforms and fuel organic brand visibility.
Built for Scale and Engagement
Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor’s existing online store. The solution is designed for long-term scalability, with future upgrades including:
- Exclusive branded watch collections to expand product offerings
- Augmented reality (AR) try-on to boost conversion rates
- Social commerce integrations to increase organic reach
By combining cutting-edge visualization with a frictionless purchasing journey, the platform positions The Strap Tailor to compete strongly in the $50B+ global luxury watch and accessories market.
Voices from the Collaboration
David Richards, Founder of The Strap Tailor: “Our customers told us they wanted a more personal and interactive way to explore our products. This platform delivers exactly that, making it easier than ever to experience our craftsmanship while giving us a unique edge in a competitive market.”
Aleksei Shestakov, Chairman of the Board & CMO, Digital Tails Group: “We built this tool from day one with scalability in mind. By integrating directly into Shopify and using Verge3D, we’ve created a lightweight, high-impact solution that meets performance needs without overextending resources.”
