If you thought doulas only coached breathing in delivery rooms, meet the glam-squad godmothers of the operating room.
Los Angeles–based concierge consultants Julie Obst and Alana Ungvari have carved out a niche as high-touch guides for clients navigating the nerve-racking, scar-sensitive, spreadsheet-worthy world of plastic surgery.
Think part strategist, part therapist, part logistics wizard — with a dash of fairy godmother.
“We think of ourselves very much as plastic surgery doulas because we hand-hold our clients from beginning to end of their journey and provide physical, mental and emotional support,” Obst told The Post.
The duo’s origin story sounds like a rom-com pitch.
“Alana and I have actually known each other for 25 years. I was looking for a roommate… In two hours we met and we became best friends, and we were in each other’s weddings, and our kids are best friends and the rest is history,” Obst said.
Before launching their business LA Beauty Connect in 2023, Obst spent decades in beauty PR, inspired by her mom’s work as a makeup artist for Dior and Chanel, while Ungvari’s résumé spans private equity, hospitality and private aviation — aka industries where discretion and detail obsession are currency.
The lightbulb moment struck after Obst’s own cosmetic-surgery search turned into a referral roulette.
“I was looking to get a ‘mommy makeover’ after pregnancy. I was asking everybody and anybody,” she recalled. “
Some people were like, ‘oh, I went to this doctor and he was the best,’ and then another woman said about the same doctor, ‘he botched me.’”
Her takeaway? Surgeon shopping shouldn’t “feel like Yelp” with scalpels.
The ‘black book’ approach
The LA Beauty Connect experience works like a bespoke matchmaker — but for surgeons instead of soulmates.
Clients undergo an intake covering lifestyle, health history, aesthetic goals, budget and schedule.
From there, Obst and Ungvari suggest doctors from a vetted national network and attend consults alongside clients, taking notes most patients would forget.
For 52-year-old M. Cohan, who underwent a neck and face lift with a lower blepharoplasty, a brow lift and fat grafting in summer 2025, the idea of hiring help wasn’t initially appealing.
“I thought I would be absolutely fine doing this on my own because I am very competent and detail oriented,” she told The Post.
“I was an executive at a Fortune 500 company for years and thought I could easily handle navigating this process.”
But her confidence quickly met reality.
“I called the first plastic surgeon for an appointment and got a huge run around from the receptionist. I realized that there are going to be gatekeepers just to even get a consult appointment,” she recalled.
Cohan then met with Obst and Ungari after being referred by a friend, and realized that while it would add to her overall cost, “this was going to make it so much easier to find the right surgeon for my procedure and to get in to see these doctors on my timeline.”
Ultimately, Cohan said that working with LA Beauty Connect “saved” her money as Obst and Ungvari were able to point her in the right direction each step of the way.
Obst explained, “We take notes in all of our clients’ consults because people only normally retain 40% of what they’re listening to in their initial consultations with us.”
Cohan said that hands-on guidance proved invaluable once she was actually in the room.
“At each consult, [Obst and Ungvari] knew what to ask and took copious notes. There was no way I knew all the questions that needed to be asked during these meetings.”
Cohan continued, “Going through the surgical plan I got from each doctor was overwhelming. Julie and Alana walked me through each aspect of it and contacted the offices when I needed additional explanations.”
Cohan said she had “so many text exchanges and phone calls with doctors leading up to surgery” and the LA Beauty Connect duo was there for her “each and every time,” which eased her nerves and gave her support that she “didn’t know” she “needed.”
Their philosophy: one surgeon does not fit all.
As Ungvari told The Post, “The number one mistake we see when it comes to women who want to get plastic surgery is going to their ‘best friend’s doctor’ and expecting the same results, even for a different procedure entirely.”
Her analogy? Brutally simple. “You don’t date your best friend’s husband or partner, so you shouldn’t go to her favorite doctor. Surgeons are not one-size-fits-all.”
“Some surgeons are better at specific procedures than others. There are a handful of surgeons, if any, who can do all procedures amazingly. Most are better at a specific one. That’s where Julie and I come in to point clients in the right direction.”
Concierge care
For clients flying in to Tinseltown, the duo can arrange everything from private jets to post-op groceries “stocked with recovery-friendly foods.”
Ungvari explained, “If we’re arranging a private plane for them, if we’re arranging a long term stay, if we are grocery shopping and filling their fridge with recommended foods… if someone was not a local, it’s just a lot more work.”
They’ll even coordinate things like lymphatic drainage massages and private nurses — and yes, they know which clinics have the “shortest waiting room times” and whether the receptionist’s lip filler might spook a nervous patient.
On surgery day, that coordination extended far beyond logistics.
Their client Cohan said, “I was much more relaxed and confident knowing that they would be monitoring the surgery all day.”
“I had a very long surgery, and they were on call until the end. They were in communication with the surgeon’s office, the aftercare facility, and my husband.”
When it comes to the details, Obst said nothing is overlooked.
“We even want to know what the parking experience outside the doctor’s office building is like,” Obst said.
They’ll also prep clients for cosmetic curveballs.
“We want to be able to tell our clients things like, ‘the lady at the front desk might have very big lips, but don’t let that throw you off, because the doctor’s work is actually amazing.’”
And Cohan stressed that the white-glove LA Beauty Connect service didn’t stop once she left the operating room.
“I would’ve had zero idea what aftercare facility to book. Alana and Julie gave me options explaining the benefits and deficits of each one and helped me get it all set up,” she said.
“Then after I was home, I realized I needed a nurse for an additional night, and they sent a vetted nurse to me with only a few hours notice.”
Life-changing — not just lip-plumping
While skeptics dismiss cosmetic procedures as vanity projects, both of these Angelenos insist many cases are deeply emotional.
“There’s nothing like having a young girl who has been waiting until her mom said it was okay to get a breast reduction at 18 and all of a sudden she’s standing up straighter and smiling more and not ashamed of herself,” Ungvari said.
They’ve also seen botched jobs corrected and confidence restored because of their input and suggestions.
Obst described one client who sought help after a disastrous surgery elsewhere: “His body looked like an accordion… We found a great fit for him and he said it changed his life. He then wanted to show off the same body at the beach for the first time in his life.”
The price of peace of mind
Despite a surge in patients researching doctors online, Ungvari warns against outsourcing medical decisions to algorithms.
“It’s terrifying that some people are using AI and ChatGPT to find surgeons. There’s no baseline for that information,” she said.
“Nothing is ever going to replace a human being in feedback, emotion and support or go to the lengths that we do.”
In other words, while the internet can show you before-and-afters, it can’t remind you to pack your meds the night before surgery — something the pair once caught just in time for a client who’d “forgotten a crucial prescription.”
Their services aren’t cheap — starting with a $750 consultation and typically running about $10,000 for a three-month concierge cycle — but they say “cutting corners on surgery” is the real risk.
“Elective surgery is expensive. This is not where you should be cutting corners or try to get a coupon deal or go to the cheapest surgeon,” Ungvari said. “Surgery is still surgery. Period. That’s it.”
For the duo, the payoff isn’t just profit — it’s gratitude.
“To be able to put our talents together… and have people look at us and say, ‘I couldn’t have done this without you two and you changed my life. You guys are fairies,’” Ungvari said, “It’s been really gratifying.”
Because in the land of nips and tucks, sometimes what patients want most isn’t a scalpel — it’s a sherpa.
