The US Open shared a public notice regarding photography amid debates on influencers and etiquette at the tennis tournament in New York.
“Please refrain from the use of flash photography or other lighting during match play. Thank you and enjoy the tennis!” a sign posted outside of Louis Armstrong Stadium read.
It came after a chair umpire had to pause the first-round match between Naomi Osaka and Anastasia Zakharova on Monday due to an overzealous group of influencers in a suite at Arthur Ashe Stadium.
A viral video showed a bunch of influencers in a luxury suite loudly recording a voiceover video — while a fan appeared to be cringing at them while sitting a few rows beneath the suite.
Another clip showed one woman, wearing a polkadot dress, posing for photos and using a bright light during match play.
It has sparked a larger conversation on brands inviting influencers and content creators to sports events, as well as tennis etiquette.
The US Open has evolved into a brand-heavy and social event that is less exclusive in a world where influencers and content creators help drive revenue, interest and clicks.
Some players have reacted to the buzz.
Jessica Pegula, the world No. 3, told Front Office Sports that influencers have become “a little too much” at the US Open.
“I can appreciate one side of it, but I think we have the other side literally interrupting matches, it gets a little tough,” she said.
Many have said this wouldn’t fly at other events, such as Wimbledon, which enforces strict rules regarding noise and quiet behavior for spectators.
Moët & Chandon, Grey Goose, Ralph Lauren, Adidas and Dobel Tequila are among the brands hosting influencers this year.
