In a fast-evolving beverage environment, Anheuser-Busch InBev SA/NV BUD, also known as AB InBev, emerges as a distinctively positioned contender, steadily advancing its claim in the global alcoholic beverage market. AB InBev is a global brewing titan, dominating the brewer space with its expansive sourcing and distribution network, key focus on premiumization, digital revolution and consistent investment in brand equity.
Premiumization remains a central growth pillar for AB InBev, supported by continued investment in a broad portfolio of global, international, craft and specialty premium brands. The company’s global brands, in particular, continue to anchor its premiumization strategy and drive a higher-value mix. This was evident in third-quarter 2025 results, where premium and super-premium brands delivered strong performances despite the above-core portfolio remaining flat year over year due to softness in China.
AB InBev is steadily building new digital capabilities to strengthen its connection with customers, with a clear focus on digitizing and monetizing its ecosystem. The company continues to scale its technology-led platforms, particularly its B2B and e-commerce channels such as BEES and Zé Delivery. BEES delivered a strong performance, generating $13.3 billion in gross merchandise value (GMV), up 11% year over year, while quarterly GMV surged 66% from the prior year, nearing the $1 billion mark. The BEES marketplace also expanded to more than 500 partners, reflecting rising adoption and ecosystem depth.
The company’s digital transformation initiatives have been on track, with B2B digital platforms contributing about 70% to its revenues in third-quarter 2025. Its omnichannel, direct-to-consumer (DTC) ecosystem of digital and physical products generated $325 million in revenues in third-quarter 2025. In DTC, BUD’s digital platforms enable a one-to-one connection with consumers, hence developing new occasions. Its digital platforms recorded $138 million in revenues, reaching 11.9 million consumers and generating nearly 18 million orders online. Digital momentum is likely to continue and bolster the company’s overall revenues.
AB InBev’s globally integrated model leverages the advantages of scale while maintaining the agility to local market dynamics. With an unrivaled global foothold, the company has the most comprehensive and diverse beverage offerings in the brewing industry. Megabrand revenues rose 3% year over year in the reported quarter, underscoring resilient consumer demand. Among them, Corona stood out as the strongest performer. As Beyond Beer’s consumer demand is rising, BUD has been focused on expanding its Beyond Beer portfolio from spirits-based ready-to-drink (RTD) cocktails to malt-based RTDs, flavored beverages, hard seltzers, and spritzers. At its core, all the aforesaid endeavors effectively position BUD for growth.
