If you’re browsing the latest beauty trend, it’s possible you’ve fallen victim to “eyebrow blindness.”

The term, coined by content creators on TikTok, refers to the act of shaping your brows in accordance to what’s in fashion, rather than what works best for your face.

Cassandra Bankson, a medical esthetician and YouTube skin care personality, told USA Today that eyebrow blindness is “not necessarily good for long-term health or beauty.”

In the 1990s and 2000s, thin eyebrows were wildly trendy, with women plucking out most of their hair. In recent years, bushy brows have made a comeback.

TikTok users have started to share old selfies and pictures reflecting on their own eyebrow blindness and how totally unaware they were to how bad their eyebrows looked after following trends and overly plucking, arching and filling in their brows.

One such social media user, Maddi Scott, shared a “jump scare” of eyebrow blindness in a video that garnered 5.7 million views, prompting people in the comments section to spill their own horror stories as well.

Bankson says beauty lovers who are worried about whether they suffer from eyebrow blindness should ponder the following questions.

“Ask yourself, am I just doing what I see is popular on social media? “Am I actually choosing beauty looks that make me feel good, or are you just looking at what the Kardashians are doing to their eyebrows and laminating them in the same way?” she stated.

Bankson advises consulting with an expert before diving into a brow trend, while board-certified dermatologist Dr. Dina Strachan told USA Today that eyebrow blindness isn’t always something you can immediately identify.

Strachan suggested weighing the pros and cons before making any physical changes, especially if it’s a permanent change or can be alterring enough to lead to a permanent change.

“You’re always going to have a different opinion as you go through your trajectory of life,” Strachan shared. “You don’t want to necessarily commit yourself to [a trend] that might change.”

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