A study conducted in March 2026 found considerable variation between foot measurements and the dimensions used in traditional shoe sizing. Researchers suggest this mismatch may contribute to common fit and comfort issues experienced by consumers.
The research also identified differences between left and right feet, which can make finding suitable footwear more challenging.
The findings support previous reviews showing that between 63% and 72% of people wear shoes that do not fit properly.
This can lead to heel friction, toe discomfort, instability while walking, or the need to choose larger shoe sizes.
Charles Denton, Managing Director at DB Wider Fit Shoes, says many people wrongly assume discomfort is unavoidable.
“People often think they just have awkward feet, when in reality many shoes are made to fit a fairly limited range of foot shapes and widths,” says Charles.
“We regularly hear from people who have spent years buying larger sizes just to feel more comfortable, or avoiding certain styles altogether because they expect discomfort after a few hours.”
“For many people, it is not necessarily about needing a different shoe size. It is about needing footwear that better accommodates the natural shape of their feet.”
Experts say length is only one element of achieving a good fit.
Factors such as width, depth and overall foot structure can also have a major impact on comfort.
The latest study strengthens the case that current shoe sizing standards may not reflect the full range of foot shapes.
For many people, the findings may validate long-standing frustrations with footwear.
