Cukaj said she expects the trend to get even bigger for Fox. Fox’s content delivers the largest adult audience from 18-to-49-year-olds, she said.
“For us, it’s about evolving our food programming and our food content into shoppable content,” Cukaj said. “Bringing those fans closer to those recipes, to Gordon shows, or to our other content creators is the point.”
Going forward, Cukaj said Sargento will be an important partner for Fox and has plans for future campaigns, especially with Gordon Ramsay’s 20th anniversary with Fox coming up.
“We also have the World Cup coming up in 2026, so we’re already brainstorming ideas on how we could play with that a little bit,” Cukaj said. “We are seeing a decent amount of interest from retail partners and how they can get more involved.”
