Imagine walking around the city and stopping for a bite at a tiny, mostly empty restaurant with an interesting menu. Everything you order tickles your taste buds, treating you to flavors you never experienced.
You go back several times over the next few weeks, the place is still empty but the food gets better with each visit. You found a true hidden gem.
You take your friends there. They love it, and proceed to take their friends there. Soon, word of mouth spreads and suddenly there’s a 55-minute wait just to get a seat at the bar. Your spot is no longer a hidden gem, it’s a destination.
Those destined for greatness don’t fly under the radar forever.
