Running is a very simple sport — at least, so the theory goes. Yet the world of running kit has become increasingly complex and increasingly expensive in the last few years.

Shoes have reached new pricing peaks (a $500 racing shoe you can only wear once, anyone?) and gadgets have gone wild, with devices measuring everything from skin temperature to your carbohydrate usage. For beginner runners, it’s a bewildering array of choices and products that all claim to be the one thing that will really improve your running.

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