CNN
CNN’s viewing audience has donated almost $600,000 through the network’s Impact Your World platform. Those funds will be provided to on the ground aid organizations in L.A.
Besides donations, Warner Bros. Discovery—CNN’s parent company—is committing $15 million to immediate response and rebuilding efforts. WBD is also assisting over one thousand of its impacted employees with funds for temporary housing and meals, as well as establishing an emergency relief center at its Burbank studio.
“Our studio has called Burbank home for more than 100 years,” said a WBD spokesperson. “We are focused on what needs to be done to help those impacted rebound from this disaster and rebuild in the weeks, months, and years ahead.”
Here are the ways to support the charities and NGOs that are responding to the #wildfires ravaging the Greater Los Angeles Area. #makeanimpact! https://t.co/z8BtBNCCbp
— Impact Your World (@CNNImpact) January 9, 2025
Fox News
Fox News Media’s parent company, Fox Corp., partnered with the Red Cross for a donation campaign across all of its networks and platforms. The campaign has raised nearly $4 million on top of the company’s initial $1 million donation.
MSNBC
The network continues to keep viewers informed of relief efforts through continuous reporting across the network, an MSNBC.com article listing relief organizations, and an on-air QR code pointing to relief efforts.
Recent on-air segments include interviews with World Central Kitchen, actor Sean Penn on Community Organized Relief Effort (CORE), actor William McNamara on Eastwood Ranch Foundation rescuing animals, and more.
NBC News
The network’s parent company, Comcast NBCUniversal, donated $10 million in support of recovery and relief efforts. $2.5 million will specifically be used with rebuilding efforts via its partnership with Habitat for Humanity of Greater Los Angeles’ ReBUILD LA initiative.
Contributions will also be made to such organizations as the American Red Cross, the Entertainment Industry Foundation SoCal Fire Fund, the Los Angeles Fire Department Foundation, the Los Angeles Regional Food Bank, and the YMCA of Metropolitan Los Angeles.
NBC News is keeping its viewers abreast of ways to support relief efforts. On Monday, senior consumer investigative correspondent Vicky Nguyen appeared on Today to break down the various ways individuals can help.
