• MercadoLibre has grown much faster than Amazon over the past 20 years.

  • It has plenty of room to grow in the Latin American market.

  • It still looks reasonably valued relative to its long-term growth potential.

  • 10 stocks we like better than MercadoLibre ›

MercadoLibre (NASDAQ: MELI), the largest e-commerce company in Latin America, has been an amazing growth stock. A $1,000 investment in its shares two decades ago would be worth $89,400 today. That same investment in the S&P 500 would only have grown to $4,250.

Some investors might be hesitant to chase MercadoLibre as it hovers near its all-time highs, but I think it’s still one of the smartest growth stocks to buy today.

MercadoLibre was founded in 1999. As Latin America’s income levels and internet penetration rates rose, it established a first mover’s advantage in the region’s nascent e-commerce market. It spent its early years striking partnerships with regional logistics partners, expanding its reach across areas with challenging terrain and underdeveloped infrastructure, localizing its marketplace with different currencies and languages, and tackling local regulatory issues.

Image source: Getty Images.

With those investments, MercadoLibre established an entrenched position in Latin America’s growing e-commerce market. eBay also invested in the company in 2001, and that support helped it attract a lot more attention from overseas investors. Today, MercadoLibre operates in 19 Latin American countries, though most of its customers are located in Brazil, Mexico, and Argentina.

It also locks in its customers with an expanding ecosystem of fintech services. These include its digital payment platform, Mercado Pago; its credit platform, Mercado Crédito; and its other digital-wallet and crypto-trading services.

From 2004 to 2024, MercadoLibre’s annual revenue rose at a compound annual growth rate (CAGR) of nearly 45%, from just $13 million to $20.8 billion. Amazon, which has barely made a dent in the Latin American market, grew its total revenue at a CAGR of 25%, from $6.9 billion to $638 billion, during those two decades.

In 2024, MercadoLibre served more than 100 million unique active buyers on its marketplace, and 60 million monthly active users (MAUs) with its fintech services. However, that still only represents about a third of the combined adult population of Brazil, Mexico, and Argentina.

As the company expanded, economies of scale kicked in and reduced its logistics, marketing, and payment processing expenses. As a result, it turned consistently profitable in 2021 — and its net income increased at a staggering CAGR of 184% over the following three years.

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