Sport Beach CEO Beth Sidhu on how to work with athletes: ‘Take those athletes seriously’

Beth Sidhu, the CEO of Sport Beach, has led the charge in launching what has become one of the most transformative beachfront activations at Cannes Lions in recent years. Created in 2022 by Stagwell, Sport Beach started as a place to bring together athletes, marketers and creatives to facilitate industry discussions and deals. In recent years, it has grown into a full-fledged sports marketing platform, expanding beyond the shores of Cannes to massive events like the Super Bowl, the NBA All-Star Weekend and CES  in Las Vegas. Sidhu, who was named CEO of Sport Beach earlier this year, spoke to…

Kristi Noem’s cross-dressing hubby Bryon allegedly continued messaging dominatrix after bombshell report: ‘I’ve been a really bad boy’

Former Homeland Security Secretary Kristi Noem’s cross-dressing husband, Bryon, allegedly sent a pathetic, sexually charged text message to a sex worker more than a month after his bizarre “bimbofication” fetish was exposed in a bombshell report.  Shy Sotomayor, a dominatrix who allegedly had a secret, years-long online tryst with Bryon,…

Exclusive | DOJ sues New York over law barring federal agents from wearing masks

WASHINGTON — The Department of Justice is suing New York over a law set to take effect this week that would bar federal agents from wearing masks, opening them up to “harassment, tracking, intimidation, and assaults.” Associate Attorney General Stanley Woodward, Assistant Attorney General Brett Shumate and other DOJ attorneys…

AI could consume up 3% of world’s electricity the UN warns

One argument often used to quell concerns about the rising energy and resource demand of data centers is that artificial intelligence (AI) models will need less in the future as they improve and become more efficient.But this seemingly logical thinking is a trap, according to a new United Nations report…

What is ‘maple syrup urine disease’ — and when can it turn fatal?

Talk about a sticky situation. There are many culprits that can change the smell of urine, such as asparagus or Brussels sprouts, which can cause a rotten-egg smell, or a fishy odor due to an STI. Oftentimes, health conditions are the cause of unusual smelling pee breaks, including ‘maple syrup…

Yankees vs. Red Sox prediction: MLB Sunday picks, odds, bets

Gambling content 21+. The New York Post may receive an affiliate commission if you sign up through our links. Read our editorial standards for more information. The Yankees and Red Sox wrap up their weekend series in the Bronx on Sunday night.  The Bombers will send their American League Cy…

What’s the deepest cave in the world?

Caves pockmark the world, extending deep into the bowels of Earth. Many caves are record holders, including one in Kentucky that’s the longest known cave system, another in Vietnam that’s the largest cave, and one in Mexico that holds the title for the longest underwater cave. But caves are known…

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