Announcement Extends RFMN’s Growing Footprint of Digital Signs
LITTLE FALLS, N.J., Jan. 20, 2025 /PRNewswire-PRWeb/ — Retail Fluent Media Network, Inc. (RFMN), a leading retail media and ad tech company serving independent grocers, mid- to large-scale supermarket chains and convenience stores, today announced a strategic partnership with Key Food Stores Co-Operative, Inc., a prominent chain of supermarkets with 445 independently owned and operated stores across eight states in the United States.
RFMN has a longstanding business relationship with Key Food, starting with the digitizing of its weekly circulars and promotional, interior and exterior signage. RFMN has now added its turnkey, retail media platform and high-definition, exterior-facing digital screens to the front of stores for the supermarket brand. RFMN aims to revolutionize the in-store shopping experience by expanding the use of ultra-bright storefront digital screens across Key Food locations, enhancing customer engagement and delivering targeted advertising opportunities.
In addition, the transition from traditional paper signage to digital signage has reduced in-store labor and printing costs with a more dynamic and cost-effective solution. By replacing static displays with high-definition motion graphics, RFMN’s digital signage creates a visually appealing experience that captures shoppers’ attention as they enter the store.
Currently, the digital signage network is being rolled out across stores in the Key Food Family of Supermarkets in New York and New Jersey with a strategic plan to next expand into Florida. “Our work with Key Food has been an important step in filling out our extended major metro footprint while positioning us for rapid growth in Florida in 2025,” added Coleman. “New Jersey and New York was our initial focus, but as we continue to grow, South Florida has become another key target due to its dynamic, digital out-of-home advertising landscape.”
This expansion is driven by the growing demand from customers and members for more screens, reflecting the positive feedback on how the network enhances the shopping experience. Customers have consistently highlighted the value of the engaging and impactful messaging for weekly sales and store services, while members recognize the network’s ability to create a more dynamic environment that helps drive sales, traffic, and monetization opportunities. By addressing these requests, the network is evolving to better meet the needs of its audience and reinforces Key Foods’ commitment to innovation in retail media.
RFMN continues to set the standard for in-store advertising, driving engagement and sales by offering fully animated advertising formats that attract a broader range of CPG brands. RFMN owns and/or operates over 5,000 digital signs across 28 states with plans to more than double by the end of 2025.
About Retail Fluent Media Network, Inc.:
Retail Fluent Media Network is a leading retail media and ad tech company for independent grocers, mid- to large-scale chain supermarkets and convenience stores. The company’s digital out-of-home (DOOH) model utilizes ultra-bright LCD and LED signs proven to attract attention to static or video advertisements. Beneficial for both grocers and CPG brands, RFMN’s expanding network already delivers over 50 million impressions weekly and over 200 million monthly to its advertising partners. To partner, advertise, or learn more, visit https://www.retailfluentmedia.com.
Media Contact
Javian Pereira, Fastlane Communications, 1 9736683003, [email protected]
SOURCE Retail Fluent Media Network
