Uber will pay $1,000 in credits to certain commuters in the US and Canada who ditch their cars for five weeks in favor of public and other transport services, it said Thursday, in its latest effort to drum up business and help reduce emissions.
The ride-hailing and food delivery platform operator has, for several years, battled for the adoption of environment-friendly electric vehicles and has pledged $800 million to support its driver partners’ shift entirely to EVs by 2040.
It has partnered with rental car company Hertz to offer Tesla cars as a rental option for its drivers in the US and Europe, although it is not clear how much of its total fleet currently comprises EVs.
Under the “One Less Car” initiative, Uber will select up to 175 car owners in Los Angeles, Chicago, Washington DC, Miami, San Francisco, Toronto, and Vancouver, based on certain eligibility, for the five-week program beginning July 22.
They will get $500 in credit redeemable on the Uber app, a $200 voucher for car rental or carshare services and $300 for use on alternate modes such as public transport.
A similar initiative by Uber in Australia last year showed that commuters mainly took to walking, cycling and ride-share after ditching their cars.
The move comes as transport operators, including major US airlines, expect robust tourist activity and travel this summer.
According to Uber, the US has 233 million private vehicles, about 80 million of which are driven less than 10 miles a day on average.
