A cult favorite that has disappeared for nearly a decade is closer to being back on the menu at McDonald’s.
The fast-food giant has dropped another hint on X about the return of Snack Wraps this year. Here’s the latest.
When are Snack Wraps coming back to McDonald’s?
McDonald’s is being coy about revealing when Snack Wraps will return. In December, the restaurant chain teased on X that the item would return in 2025. And this week, McDonald’s social media gave another hint, saying the wraps will be back on the 14th but not telling the month. The only clue about the month is that it’s a single digit, so not October, November or December.
McDonald’s Snack Wrap debuted in 2006, USA TODAY reports, before being discontinued in 2016. Some restaurants continued to serve it until 2020. That’s when it was removed from the menu to simplify McDonald’s offerings during the COVID-19 pandemic, according to the Food Network.
What’s in a McDonald’s Snack Wrap?
The basic Snack Wrap is a chicken breast with lettuce, cheese and sauce wrapped in a flour tortilla, per the Food Network. It has had many iterations over the years, the outlet continued.
Heidi Klum poses with three new designed McDonald’s chicken wraps during a press conference at the Munich Inner City McDonald’s Restaurant ‘Im Tal’ on May 29, 2008 in Munich, Germany.
McDonald’s Snack Wrap has a ‘cult following’
“The Snack Wrap will be back in 2025,” McDonald’s President Joe Erlinger told “Good Morning America” in December 2024, as reported by USA TODAY. “It has a cult following. I get so many emails into my inbox about this product.” Erlinger declined to reveal when exactly the Snack Wrap would return for what he called “competitive reasons.”
McDonald’s planning 2025 comeback for Chicken Big Mac, McCrispy, Chicken Selects
The Snack Wrap isn’t the only fan-favorite returning to McDonald’s menus in 2025.
In an earnings call in February, McDonald’s CEO Chris Kempczinski said that the company is setting its sights on expanding chicken offerings in its stores and wants to “increase its market share in the chicken category by the end of 2026,” according to Quartz.
“We’ll continue to roll out the McCrispy, and there’s incredible energy around the return of Snack Wraps in the U.S., alongside new offerings like chicken strips and the limited-time Chicken Big Mac,” Kempczinski said in the call. He hinted that customers could expect the new items to “come online later in the year.”
Other items like the Chicken Big Mac proved to be successful enough to help McDonald’s chicken market share in the U.S. and France. Kempczinski noted that McDonald’s plans to continue rolling out the Chicken Big Mac as a limited-time offering, TODAY reports.
How many McDonald’s locations are in Ohio?
There are 613 McDonald’s restaurants in Ohio, according to the web scraping tool ScrapeHero. Only California, Texas, Florida and Illinois have more locations than Ohio.
This article originally appeared on Cincinnati Enquirer: What’s in a McDonald’s Snack Wrap? Fast-food giant hints at 2025 return
