YouTube TV announced Thursday that the price of its subscription service will be rising, again.
In an email to customers, YouTube TV announced that it will be increasing its prices by $10 starting next year, “to keep up with the rising cost of content and the investments we make in the quality of our service.”
Starting Jan. 13, 2025, YouTube TV’s monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month.
YouTube TV told USA TODAY that users can pause or cancel their subscription service.
“We don’t take these pricing decisions lightly, and we give all members the flexibility to cancel their membership at any time,” Allison Toh, a spokesperson from YouTube, said.
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Toh also shared that the new price will go into effect today for new members. All existing YouTube TV members will see the new price in their next billing cycle on or after Jan. 13, 2025.
After launching in 2017, YouTube TV gained popularity for its low-cost entertainment service that attracted many people to cut the cord on their cable.
Users can watch anything they wanted for $35 per month through the app in 2017. Over the years, YouTube TV added Spanish-language networks, sports programs, and additional add-ons to its subscription service.
YouTube TV’s subscription prices have increased since the platform began.
Here are the price changes:
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2017: $35 per month
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2019: $49.99 per month
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2020: $64.99 per month
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2023: $72.99 per month
Since announcing the price increase, YouTube TV subscribers jumped on X to share their thoughts.
Other users said that the subscription service’s price hike feels all too familiar.
Some subscribers are just thinking about hitting the cancel button on the service.
